Art Direction for the collaboration between UGG Europe and the artist Gerrit Jacob, created for the launch of UGG’s new store in Berlin.
Together we reimagined UGG’s iconic sun through Gerrit’s bold artworks, bringing it to life as exclusive totes, custom airbrushed UGGs, and an immersive in-store atmosphere.


GERRIT JACOB FOR UGG EUROPE EDITION 25 BERLIN.


PROJECT ART DIRECTOR: ANA GAMA
PROJECT ASSISTANT: JAN ANUSZ
VIDEO: JONAS SPRATTLAND